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<span class="text"><font color="#333333" class="text"> <p> </p> <p><strong>D A N I E L M c D O N A L D</strong><br /> artbrooklyn_ny@yahoo.com</p> <p> </p> <p> <strong>P R O F I L E</strong></p> <p>Accomplished creative professional designer / instructor with multi-faceted background encompassing art direction, hands-on print production and teaching. Broad artistic perspective with keen sense of color and design. Detail-oriented with strong planning, organizational and problem-solving abilities. Excellent communicator and team leader who is able to guide groups toward organizational objectives and tight deadlines. Proven success in building relationships and working effectively with diverse groups on all levels.</p> <p> </p> <p> <strong>S E L E C T E D A C C O M P L I S H M E N T S</strong></p> <p><strong>Art Director/Designer</strong></p> <p>• Developing a new brand image, advertising, corporate identity and graphics package, for a restoration company, that does architectural conservation for public buildings nation wide.</p> <p>• Worked very closely with the Design Director/Architect and creative team doing color consultation and fabrications for the interiors of four new Juan Valdez Cafes in Philadelphia. I designed and hired the copywriter for the copy of the new menu boards.</p> <p>• IPG, designed collateral for Defran Systems, Inc., a certified minority women owned business.</p> <p>• As Art Director for F. Schumacher & Co., collaborated with marketing to create concepts and design advertising for numerous in-house brands for fabric, furniture, floor coverings and wallpaper, focusing on to-the-trade luxury goods and consumer advertising.</p> <p>• Re-vamped company’s image to a more upscale and contemporary, enhancing visibility and competitiveness in the marketplace. Updating showrooms and trade show displays.</p> <p>• Advertising consistently ranked #1 by design committees.</p> <p>• Provided art direction for marketing needs of corporate showrooms including design of invitations, hang tags, brochures, posters, and business cards.</p> <p>• Worked on the re-design of Waverly website, making it more user-friendly with corresponding increase in traffic. Liaised with copywriters and fabric stylists in coordinating design and copy for monthly updates.</p> <p>• Served as Senior Art Director for The Stock Market/Corbis, an international stock photo agency, designing print materials – catalogs, publications, promotional collaterals and packaging. Also provided design direction for company website</p> <p>• Held role of Deputy Design Director for Welsh Publishing Group which specialized in client-based licensee and custom publishing. Art directed and designed for Disney publications, United Feature Syndicates, and Torand Productions, Inc., a Spelling Entertainment Company.</p> <p>• Freelance Design Consultant, successfully completed design projects for corporate clientele including:</p> <p>o The New York Times – Art directed the Living Section</p> <p>o Gruner & Jahr USA Publishing – Developed prototype for section of Family Circle Magazine Family Entertainment Guide</p> <p>o Macmillan/Mc Graw-Hill Publishing – Designed specials section spreads for music textbooks</p> <p>o K-111 Magazine Corporation – Served as design consultant for American Baby magazine’s custom publishing: First Year of Life, Toys R Us, Gerber’s As Your Family Grows by L. Nielson.</p> <p>o Fairchild Publishing – Served as ABC designer for M, W, DNR, and HFD.</p> <p>o New York Magazine – Handled designs for a trial magazine project for TV Guide.</p> <p>o BMT Communications, Inc., – Re-designed flagship publication, Convenience Store News.</p> <p>o National Retail Federation – Art directed special advertising supplement for MasterCard.</p> <p>o International Council of Shopping Centers – Designed ICSC Fall Convention and Trade Exposition and Professional Development Opportunities catalog package.</p> <p>o Advanstar Communications Inc. – Re-designed 13th special issue of American Salon magazine.</p> <p>o Cahner’s Publishing – Implemented all new designs for Publisher’s Weekly, and Broadcasting & Cable International magazine.</p> <p>o Sundberg & Associates – Design consultation.</p> <p>o Ad Council – Designed brochure for the United Negro College Fund.</p> <p> </p> <p><strong>Print Production Manager</strong></p> <p>• Managed all facets of print production process, including pre-press, printing, and distribution, for</p> <p>F. Schumacher & Co., ensuring quality control and high quality printing. Products included advertising for brands Schumacher, Patterson, Flynn & Martin, Decorators Walk, Greeff, Gramercy, Rosecore, Waverly, Village, and FSC Wallcoverings, ad insertions, brochures and ancillary materials.</p> <p>• Introduced and implemented formal procedures and processes, including archiving systems, to streamline marketing/design workflow. Utilized FilemakerPro to schedule and track projects, facilitating completion within established time frames.</p> <p>• Secured competitive bids, selected, and negotiated cost-effective contracts with printers, photographers, illustrators, color retouchers and other vendors, significantly cutting costs.</p> <p>• Conducted press checks to review and approve color releases for scanning, correcting, and retouching.</p> <p>• Played lead role in preparation of both national and international advertising insertions, ensuring all materials received prior to deadline.</p> <p>• Coordinated both design and production of direct mail seasonal newsletters distributed to the trade.</p> <p>• Orchestrated the design and production of annual “price books,” a critical marketing tool distributed to client base. Trafficked data from IT to printer.</p> <p> </p> <p><strong>Faculty Art Department</strong></p> <p> <meta content="" name="Title"> <meta content="" name="Keywords"> <meta content="text/html; charset=utf-8" http-equiv="Content-Type"> <meta content="Word.Document" name="ProgId"> <meta content="Microsoft Word 11" name="Generator"> <meta content="Microsoft Word 11" name="Originator"> <link href="file://localhost/Users/danielmcdonald/Library/Caches/TemporaryItems/msoclip1/01/clip_filelist.xml" rel="File-List" /> <!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal</o:Template> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>38</o:Words> <o:Characters>220</o:Characters> <o:Company>Daniel McDonald Design</o:Company> <o:Lines>1</o:Lines> <o:Paragraphs>1</o:Paragraphs> <o:CharactersWithSpaces>270</o:CharactersWithSpaces> <o:Version>11.1287</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:DoNotShowRevisions /> <w:DoNotPrintRevisions /> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:UseMarginsForDrawingGridOrigin /> </w:WordDocument> </xml><![endif]--> <style type="text/css"> <!-- /* Font Definitions */ @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} @font-face {font-family:"Courier New"; panose-1:0 2 7 3 9 2 2 5 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} @font-face {font-family:Wingdings; panose-1:0 5 2 1 2 1 8 4 8 7; mso-font-charset:2; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:0 0 256 0 -2147483648 0;} @font-face {font-family:Verdana; panose-1:0 2 11 6 4 3 5 4 4 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} /* List Definitions */ @list l0 {mso-list-id:1255430334; mso-list-type:hybrid; mso-list-template-ids:1995614892 -1532754258 197641 328713 66569 197641 328713 66569 197641 328713;} @list l0:level1 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:.25in; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in; font-family:Symbol;} @list l0:level2 {mso-level-number-format:bullet; mso-level-text:o; mso-level-tab-stop:99.0pt; mso-level-number-position:left; margin-left:99.0pt; text-indent:-.25in; font-family:"Courier New";} ol {margin-bottom:0in;} ul {margin-bottom:0in;} --> </style> <!--StartFragment--> </meta> </meta> </meta> </meta> </meta> </meta> </p> <p style="margin: 0in -45pt 0.0001pt 0.25in; text-indent: -0.25in;" class="MsoNormal"><!--[if !supportLists]-->• <!--[endif]--><span style="font-size: 8pt; font-family: Verdana;"><b>2009 — 2010.</b></span><span style="font-size: 9pt; font-family: Verdana;"> Kingsborough Community College, CUNY, Substitute Lecturer, full time faculty taught 4 courses, “Introduction to Graphic Design & Advertising” and “Design I”. Teach design and color concepts, “hands on” and with software in graphic communications field.<o:p></o:p></span></p> <!--EndFragment--> <p><br /> <meta content="" name="Title"> <meta content="" name="Keywords"> <meta content="text/html; charset=utf-8" http-equiv="Content-Type"> <meta content="Word.Document" name="ProgId"> <meta content="Microsoft Word 11" name="Generator"> <meta content="Microsoft Word 11" name="Originator"> <link href="file://localhost/Users/danielmcdonald/Library/Caches/TemporaryItems/msoclip1/01/clip_filelist.xml" rel="File-List" /> <!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal</o:Template> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>30</o:Words> <o:Characters>171</o:Characters> <o:Company>Daniel McDonald Design</o:Company> <o:Lines>1</o:Lines> <o:Paragraphs>1</o:Paragraphs> <o:CharactersWithSpaces>210</o:CharactersWithSpaces> <o:Version>11.1287</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG /> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:DoNotShowRevisions /> <w:DoNotPrintRevisions /> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:UseMarginsForDrawingGridOrigin /> </w:WordDocument> </xml><![endif]--> <style type="text/css"> <!-- /* Font Definitions */ @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} @font-face {font-family:"Courier New"; panose-1:0 2 7 3 9 2 2 5 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} @font-face {font-family:Wingdings; panose-1:0 5 2 1 2 1 8 4 8 7; mso-font-charset:2; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:0 0 256 0 -2147483648 0;} @font-face {font-family:Verdana; panose-1:0 2 11 6 4 3 5 4 4 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} /* List Definitions */ @list l0 {mso-list-id:1255430334; mso-list-type:hybrid; mso-list-template-ids:1995614892 -1532754258 197641 328713 66569 197641 328713 66569 197641 328713;} @list l0:level1 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:.25in; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in; font-family:Symbol;} @list l0:level2 {mso-level-number-format:bullet; mso-level-text:o; mso-level-tab-stop:99.0pt; mso-level-number-position:left; margin-left:99.0pt; text-indent:-.25in; font-family:"Courier New";} ol {margin-bottom:0in;} ul {margin-bottom:0in;} --> </style></meta> </meta> </meta> </meta> </meta> </meta> <!--[if !supportLists]-->• <!--[endif]--><span style="font-size: 8pt; font-family: Verdana;"><b>1987 — Present.</b></span><span style="font-size: 9pt; font-family: Verdana;"> Parsons School of Design, part-time Associate Professor, developed and taught courses in “Color Theory”<b> </b></span><span style="font-size: 9pt; font-family: Verdana;">and<b> </b></span><span style="font-size: 9pt; font-family: Verdana;">“Pastel Drawing” for Parsons SPACE. I also teach the “Color Theory” course online.<o:p></o:p></span></p> <!--EndFragment--> <p>o “Color Theory” – Utilizing Joseph Albers approach to color, course explores the dynamic interaction of color and its implications for artists and designers. <br /> o “Pastel Drawing” – Course incorporates color exercises to capture light and explore techniques.<br /> <br /> • Provide individual instruction to private students in Still Life and Abstract Painting.<br /> <br /> • Member of the Joint Council ACT-UAW Communications Committee, for The New School and NYU, duties also include scheduling editors, doing the design and print production of newsletter.</p> <p> </p> <p> </p> <p> <strong>E M P L O Y M E N T B A C K G R O U N D</strong></p> <p><strong>Design Consultation</strong> New York, NY 2005–present </p> <p><strong>Evergreene Painting Studios Inc.,</strong> developing a new brand image and graphics package. NFCGC Enterprises (NY), LLC for Juan Valdez Cafes, other clients for creative design and production services are: Ad Council, F. Schumacher & Co., Integrated Printing & Graphics, Sundberg & Associates.<br /> </p> <p><strong>F. Schumacher & Co.</strong> New York, NY 1997–2005</p> <p>Art Director 1997–2001</p> <p>Art Director/Print Production Manager 2001–2005<br /> </p> <p><strong>The Stock Market/Corbi</strong>s New York, NY 1996–1997</p> <p>Senior Art Director<br /> </p> <p><strong>Design Consultant </strong> New York, NY 1990–2000</p> <p>Clients included: The New York Times, Gruner & Jahr USA Publishing, Macmillan/McGraw Hill Publishing,</p> <p>K-111 Magazine Corporation, Fairchild Publishing, New York Magazine, BMT Communications, Inc.,</p> <p>National Retail Federation, International Council of Shopping Centers, Advanstar Communications Inc.,</p> <p>Cahner’s Publishing.<br /> </p> <p><strong>Welsh Publishing Group</strong> New York, NY 1991–1992</p> <p>Deputy Design Director</p> <p> </p> <p> <strong> O T H E R</strong></p> <p>Awards Received awards of excellence from various design guilds including Society of Publication Designers, Art Direction, and Communication Arts. Memberships P3, Partnership in Print Production, 440 Gallery in Park Slope, Brooklyn, NY and New Century Artists, Chelsea, NY. Technical Skills Quark, InDesign, Photoshop, Illustrator, Adobe Acrobat, Filemaker Pro, MS Word, Excel. Art Work & Exhibitions Painting and Printmaking – Currently working on several editions in silk screen and etching mediums, works on consignment at NuNu Gallerie. Exhibitions through out New York Metropolitan region. Art studio is located in Gowanus section in Brooklyn, NY.</p> <p> </p> <p> <strong>E D U C A T I O N</strong></p> <p>MA – Art Hunter College, New York, NY Thesis: “Early Twentieth Century Art and Its Impact on Graphic Design”</p> <p>BA – Art CUNY at Queens College, Flushing, NY</p> <p>AAS - Graphic Arts/Advertising SUNY at Farmingdale, Farmingdale, NY</p> <p> </p> <p> </p></font></span><br>
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